CONGRATULATIONS TO ALL OF THE STUDENTS WHO PARTICIPATED!

At Alpha, we recognize the importance and privilege of supporting the next generation of creative minds. This summer, we were excited to partner with Parsons School of Design to host a Campaign Competition for the summer Digital Studio and Branding Class. The class, spearheaded by Jeff Karly and Christina Lee, immerses students in a real-life creative concepting and challenges them to think outside the box to create an innovative brand experience. Students not only developed a creative pitch, but also created photo and video assets to support their campaigns.

Given the prompt “Made for Heroes, Worn by Icons”, students were tasked with developing a brand campaign that highlighted the iconic MA-1 Flight Jacket, as part of the brand-wide celebration of the 6Oth Anniversary of the style. A total of 13 teams presented their campaigns and competed for a chance to be featured on Alpha’s social media channels. The project required students to do a deep dive into the essence of Alpha, adhere to all creative brand standards, and develop an appropriate voice for Alpha within their campaigns.

Check out the winning campaigns below!